MVG (Most Valued Guest) Lucky Putt
In the exciting buildup to NGC 2019, our engagement spanned across various Sun International properties, as well as prominent retail outlets dedicated to golfing enthusiasts. Through these strategically orchestrated activations, we granted the opportunity for dedicated and passionate fans to sign up for Sun International's MVG Loyalty Programme and secure exclusive VVIP tickets by participating in an entry-based contest.
A golf tournament with community drive
Highlighted at NGC 2019 was an exceptional community partnership endeavour featuring the captivating yarn bombing initiative. In this remarkable project, we collaborated with talented local grandmothers who dedicated their skills to crafting vibrant wraps adorning select trees on the picturesque course.
Client Sun International + Nedbank
Agency Fusion
Creative Direction Adrian Duffin | Art Direction Riaan Nel
